Corporate Skateboarding

I’m not going lie. 5 or 6 years ago I was skating Nike SB’s like non-stop. It was Dunk Lows all day long. I loved them. Although the padding was always terrible on them, they just felt good. And I’m sure they still feel the same. Since then I’ve had the Nike Koston 1’s. They were much more padded than any Dunk I had skated up to that point. Overall, they were a good shoe. Hell, I still used them as grass cutting shoes. But this is where this post takes a turn on Nike.

Every skate clip or video I watch now is packed full of Nike Skateboarding. Not only does everyone where the shoes, but also the clothing. And hey, Nike for sure isn’t mad about it. I wouldn’t be if I was them either. But I’m most certainly not them. I’m not going to go on about how I’m a “real skateboarder” and I don’t sell out and blah blah blah. Basically, I’m just sick of seeing Nike everywhere in skateboarding right now. I like to try to look at it on both sides. If Nike came to me and offered me a lucrative deal to skate for them, I’d most certainly do it. Obviously I don’t have to worry about that ever happening. I think what bothers me the most is that they know they can do that. They can just buy whomever they want for their team because 1) They can afford it and 2) Who’s going to turn it down? And monetarily wise, Nike doesn’t need to be in skateboarding at all and they’d still be making the millions, if not billions, that they do.

I’ll go ahead and throw the irony/hypocrisy in here right now. As I sit here on my computer instead of being outside enjoying the nice weather I’m watching STREET LEAGUE skateboarding and from what I can tell, most of the dudes out there are wearing Nikes. But whatever. I could go into other companies such as Adidas and New Balance but I’ll save it. Well, ok. The whole Marc Johnson abruptly leaving Lakai for Adidas situation is just another side of the industry that you don’t really ever see and don’t want to see but it happens. Like, the way it went down. I don’t know. At the end of the day, none of it¬†really¬†affects me in the long run. I think. I’ll always just be a skateboarder, plain and simple. As long as I have a board to ride on and preferably some shoes on my feet while doing it, I’ll be just fine.